Case Study Video: Period Euphemisms Fight Back
Film 1: Big Aunty vs Period Slang
Film 2: Bread vs Period Slang
Film 3: Bulan (The Moon) vs Period Slang
Fun social content we uploaded during the takeovers.
Having fun on the shoot with 2 of the characters.
Radio 1: Big Aunty
Radio 2: Bread
*Picked up SILVER for Best Use of Radioat A+M Markies Awards Malaysia 2018.
*Picked up GOLD for Excellence in Marketing to a Female Audience at A+M Marketing Excellence Awards 2018.
Credits:
Executive Creative Director - VJ Anand
Creative Director - Lee Tak Shune
Art Director - Dafi Alfadila
Copywriter - Krystle Morais
Director - Derrik Yaw
Production House - Graph Studios
Producer - Nisha Khirudin
Account Servicing - Hugo Pacheco, Khalida Kamaludin
Strategic Planner - Syaza Abdul Rahman, Rafiq Ridzwan
Website:
http://www.libresseletsgetreal.com.my/#period_is_period
